Erica Aulds

  • Work Trip to Paris in Sezané

    October 17, 2018 by  
    My trip to Paris was a complete whirlwind but an absolute dream! This was my fourth trip to the city of lights and as amazing as the city is any time of year, I think I have to say it’s my favorite in the fall!
  • NEW BRAND SPOTLIGHT | Keep in Mind LA

    October 16, 2018 by  
    Fun fact - Back in college I was pledge mom my senior year. It’s been a bit since my Pepperdine days but I was so happy to hear from one of my fellow Kappas who was in the pledge class I mentored. She just launche
  • London Fashion Week SS19

    September 26, 2018 by  
    Day 1 of LFW I hit the ground running… literally. My flight from Dallas landed at 1:15pm. I b-lined through immigration, pulled it together as best as I could, and 2 hours later headed to SOHO to my first of many runway shows!
  • Here We Go Again!

    September 11, 2018 by  
    My life has basically been in limbo for the past 3 months, completely unsure of where I was living next or what the cards had in store. I finished my Graduate School program at London College of Fashion. My student visa expired. And I was left at a major crossroads in life trying to decide if I close the London chapter, move back to LA, move somewhere new, or jump through hoops to figure out a way to stay....
  • Reformation Dresses

    August 29, 2018 by  
    If there’s one brand that I’m obsessed with right now it’s Reformation. If you know the brand, chances are you can spot one of their dresses from a mile away. Why? Because its probably a dress you instantly love...
  • Santorini Sundress from the J Crew Sale!

    August 23, 2018 by  
    Quick post today but I had to get this one up while this dress is on sale! Please mind my windblown hair! I was in full vacation mode, and snapped a few pics at this prime tourist spot before heading to our friend’s AIR BNB for some sunset views + vino!
  • Classic Staples: White Jeans (On Sale!)

    August 23, 2018 by  
    I’ve shared this look a few times on Instagram, but this post has been a long time coming—  Usually most people stock up on a pair of white jeans before the start of summer but I’ve always found “end of summer sales” are the best chance to stock up on classic pieces...
  • Cult Beauty Favorites

    August 22, 2018 by  
    Last week I went into Sephora to get mascara. Fast forward $200 later and I came home with beauty products I didn’t know I needed, but now can’t live without! I’ve ALWAYS been a sucker for skincare. Tell me I’ll have beautiful, radiant, pore-less skin, and I’ll cave for anything. I’ve tried SO many products and still stand by everything listed on my Beauty Guide (READ HERE)! But here are my latest cult beauty buys that I’ve tested, loved, and now can’t imagine my skin routine without!
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