Day 1 of LFW I hit the ground running… literally. My flight from Dallas landed at 1:15pm. I b-lined through immigration, pulled it together as best as I could, and 2 hours later headed to SOHO to my first of many runway shows!
This was my second London Fashion Week, third total and I believe the more you do it, the more you get the hang of it. It’s always key to just soak in the thrill of it all and have fun! I did A/W18 here in London at the beginning of the year and S/S17 for New York Fashion Week back in the fall of 2016 (more of that here). As glamorous as it can look, there’s a TON of work that goes in beforehand — Sending out requests 3+ weeks in advance, following up a week before the shows, getting samples to wear, reaching out to PR companies for media rates/collabs for hotels, and scheduling everything down to the last second – transportation, shoots, presentations/shows. NYFW, I did with a fellow blogger and each LFW I’ve done with Juliet! I started working with her during my time at LCF for grad school and kept a good working relationship so I can keep doing what I love!
This year we had 7 shows and 3 presentations — I missed the first official day, but was kept busy enough! Most of what I do is photograph all of Juliet’s LFW Looks then curate them all for her blog posts after. Part of the work includes getting to go to shows so if you’re an aspiring blogger, writer, photographer, or anything in the industry, definitely seek out work opportunities that can get you closer to the action. Trust me, there’s A LOT of work as seamless as it all appears, so if you’re willing to work and have a creative edge, I guarantee there will be a opportunities if you’re organized, well-spoken, and have experience in writing and/or fashion. If you want to go the fashion week route solo like I did for NYFW — update your media kit, pitch to brands that you’ve featured and are “on brand”, send requests to PR teams early, and try reaching out on social too — that’s how I got invites for me and my friend to the Rebecca Minkoff Runway show. Additionally you can go the editor route — many of my friends from UAL work for Elle, Vogue, Who What Wear, RewardStyle, The Daily Mail, etc… they all get loads of invites to the shows that are passed down from top editors to assistants, it’s just getting your foot in that initial door.
In addition to fashion on the runways, there’s always quite a scene post shows. It’s always entertaining seeing everyone’s full on looks most of which are curated for Instagram. In my years of experience, as much as I love the hype of fashion week, I try to stick to outfits that are somewhat practical and street walking approved — aka comfortable shoes and things that I’ll actually wear in my everyday life.
REBECCA TAYLOR SLIP DRESS: This is one of my favorite purchases for fall and thank goodness I picked it up right before I left for fashion week. I literally had no time to think twice about my outfits as soon as I got to London. It was perfect to slip on and go to shows the second I got off the plane – especially with low-heeled cowboy boots, one of the major “it-items” this year. It was perfect for fashion week but also a great every day piece that can be styled down for daytime or dressed up for drinks! Expect to see me wearing it on repeat this fall.
ZARA TWEED DRESS: I bought this dress before I knew I’d get my visa, but it felt so “London” that my friends and I swear it manifested the outcome. Come fall/winter in LIVE in turtlenecks, but this chic little shell livens up the usual turtleneck look and was a good starter piece to kick of my fall wardrobe.
FRAME HIGH NECK DRESS: To be honest I never thought I’d be a belt bag girl… to me they’re right up there with the skinny sunglasses/moon boot tennis shoes trend, but during fashion week it was SO convenient to have a hands-free situation.. so much so that I’ve even worn it again in my real life. I can’t blame you if the fanny pack look isn’t for you, but a long sleeve mini dress is something everyone can love. My top fall pick is this silk style from frame and I also purchased this white one that I just posted on my Instagram — both included in the SHOPBOP Sale!
NEEDLE & THREAD GOWN: One of the highlights of fashion week was getting to attend the British Fashion Council x Vogue Designer Fashion Fund Party at the National Gallery. For some reason I JUST brought all of my cocktail outfits back to Dallas thinking I wouldn’t need anything this go around…. clearly mistaken I headed to Liberty (My London fav!) and found this STUNNING dress during a quick 30-minute break between shows! The fit is so flattering and it’s so pretty and comfortable — definitely can’t wait to wear it again to a fall/winter wedding perhaps or during the Holiday season!
Next on the list is PARIS FASHION WEEK and Revolve Around the World with Juliet! Still hustling and bustling getting back into my London Routine, but it’s these types of creative, work opportunities that make me thankful for the career path I chose!