TOMMYLAND takes LA

If you follow any lifestyle bloggers on Instagram, I’m sure you know by now that New York is wrapping up its Spring ’17 fashion week! To kick off the fashion season, Tommy Hilfiger and several other big name designers opted out of the traditional big apple model and brought their collections to the West Coast. Living in Los Angeles, of course I was thrilled! Not only did I get a taste of fashion week here in California, but I also got to kick off the season at one of the most talked about shows! From personalized lollipops to carnival rides, and the always stunning Gigi Hadid, here’s a look inside Tommyland!

THE VENUE

Having attended New York’s TOMMY x GIGI show, I knew this runway reveal would definitely be a production. Hilfiger pulled out every single stop starting with a private “Tommy Air” plane and an over-the-top carnival venue on the Venice Beach boardwalk. If the Tommyland entrance wasn’t already enough, the venue greeted fans with Venice-inspired street performers, a giant Tommyland slide, customized pins, Tommy x Gigi lollipops, pop-up shops selling both vintage Hilfiger and the runway collection, a station to screen print your own Tommyland tote bag, and carnival rides + food trucks galore. It completely embodied the Venice Beach vibe and set the tone for the spring ’17 collection!

THE SHOW

Gigi, of course, opened the show in her effortless cool girl fashion, sporting the collection’s patchwork jacket, viscose top, biker trouser, and high cowboy boot. Bella, Joan, and several runway pros followed suit to unveil the Spring ‘17 California influenced collection. This year’s capsule stepped away from last season’s nautical vibe. Together, Tommy and Gigi created more youthful, laid-back looks with patches for personality nods to the American West, and plenty of denim and bohemian textures. Even as someone who appreciates more minimalistic styles, several Hilfiger Collection and TommyXGigi pieces caught my eye. The show concluded with Hilfiger and Hadid’s signature lap but Tommyland celebration continued well into the night!

THE CONCERT

Fergie surprised everyone for a surprise concert on the Tommyland stage! If you saw my insta story or first TOMMYLAND vlog, you can tell the middle school me was freaking out. The whole night left a major impression and the entire carnivalesque production raised the standard for fashion week!

THE COLLECTION

Thanks to Tommy’s “See Now, Buy Now” model, you can now shop every single look straight off the runway! With no surprise, most of the California-inspired collection is already selling out but thanks to Revolve and TOMMY.COM you can still get your hands on a few pieces from the collection! If you love bohemian touches, a nod to the American West, and appreciate mixing classics with modern trends, this Tommy x Gigi collection was definitely made for you!

P.S.– If you’re wondering about my look, I restyled this Intermix jumpsuit from last week’s post, added on a tailored top and paired it with Louboutin Booties, ray bans and my go-to Loeffler Randall backpack!

xx Erica

2 Comments

  • Reply Cristina - Memories of the Pacific February 15, 2017 at 11:39 am

    What an amazing show!! I love the California style

    • Reply Erica Aulds February 16, 2017 at 11:25 pm

      Isn’t the collection so cool?! They definitely did an incredible job with the entire show

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